01.LeadtechProduct Designer
+28% conversion to paid
Monetization & Paywall
Subscriptions, one-off packs and paywall timing on a QR product. +28% conversion to paid.
Product:Subscription-based QR product (B2C and B2B)
/Portfolio Directory
Projects & case studies
A look at my work across products and disciplines. Leading projects from hypothesis to metric validation.
02.LeadtechProduct Designer
+34% cross-selling take rate
Cross-sell Platform
From a single passport product to a multi-service platform. +34% cross-selling take rate.
Product:US government document services
03.Large-scale B2C ecommerce retailerProduct Designer, end-to-end ownership (about 90% of the design)
+20% completed purchases
Fulfillment & E-commerce
Moving ZIP code, store and fulfillment mode to the start of the shopping journey. +20% completed purchases.
Product:Enterprise retail web experience
04.LeadtechProduct DesignerIn progress
98% token accuracy target
AI Agentic Design System
Can an AI agent build inside a design system without breaking it? In progress.
Product:Passport services design system
Open to new roles and projects
If you're building something, even if it's still an idea, email me at hello@almarlabs.com.
/Services
End-to-end design services
01
Product strategy & discovery
Framing the problem, competitive benchmarking, defining what to test and aligning product bets with measurable revenue outcomes.
02
UX/UI design
User flows, wireframes, rapid prototyping, and high-fidelity production-ready UI built for speed and clarity.
03
Design systems
Semantic token architecture, component specifications, multi-brand scaling, and AI-agent readiness.
04
Experimentation & measurement
Defining success metrics, structuring A/B tests, and translating behavioral analytics into confident design decisions.
/FAQ
Before you ask
Mostly B2B SaaS, ecommerce and subscription products. Anything where a design decision shows up in conversion, retention or adoption.